This Privacy Policy (“Policy”) is published in accordance with the Information Technology Act, 2000, specifically Section 43A and Section 72A, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Digital Personal Data Protection Act, 2023 (DPDP Act), and the Consumer Protection (E-Commerce) Rules, 2020 issued under the Consumer Protection Act, 2019. This Policy explains how S3 infrareality Pvt Ltd (“we”, “us”, or “our”), the operator of the website https://universalsquare.org (“Website”), collects, processes, shares, protects, and handles your personal data.
By accessing or using this Website, you agree to the collection and use of information in accordance with this Policy and provide your express consent, wherever applicable under law.
This Privacy Policy applies to all users, visitors, and registered account holders of https://universalsquare.org, which is an online platform enabling users to browse, inquire about, and book real estate properties such as plots, flats, and residential units in India. It governs the use and disclosure of personal data shared by users voluntarily or automatically while using the platform.
We may collect your personal information in various ways:
Personal information provided by you includes your full name, mobile number, email ID, address, and payment information. This data is generally collected at the time of registration, property inquiry, or property booking.
Technical and usage information is collected automatically when you access the Website. This includes your IP address, browser type, device details, location data (if permitted), time spent on the Website, pages visited, and referral links. We use cookies, pixels, and analytics tools such as Google Analytics to gather this data.
If you log in using a third-party account (such as Google or Facebook), we collect basic profile details such as name, profile picture, and email address in accordance with the authorizations you provide on those platforms.
We collect and process your personal data to provide our services effectively and securely. This includes enabling user account creation, verifying your identity, facilitating property inquiries and bookings, processing payments, and communicating with you about services or updates. Your data helps us personalize your experience, provide relevant listings and offers, manage support requests, and prevent fraud or misuse of our platform.
In addition, we may use your data for website analytics, improving site functionality, and carrying out our legal obligations under Indian laws, such as record-keeping and tax compliance. Promotional communications will be sent only with your explicit consent and can be opted out at any time.
We process your personal data in accordance with the lawful bases defined under Section 4 of the Digital Personal Data Protection Act, 2023, including:
In accordance with the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020 issued by the Central Consumer Protection Authority (CCPA), we ensure complete transparency regarding the handling of your personal data. You have the right to know how your data is collected, stored, and used. You will never be subject to pre-checked consents or bundled service agreements for unrelated purposes.
You may withdraw your consent for promotional messages at any time. Refund, cancellation, and grievance redressal policies are available on the Website. We are committed to honest representation of property listings, pricing, and features. All personal data collected is processed only for the purposes disclosed and retained only for as long as lawfully required.
Your Rights under Digital Personal Data Protection Act, 2023 (DPDP Act)
You may:
We use cookies and similar tracking tools to enhance your user experience, remember your preferences, and analyse traffic. These cookies may track your browsing behaviour on the Website. You may disable cookies via your browser settings; however, doing so may affect certain functionalities of the Website. We obtain explicit cookie consent via a banner on first visit. Manage preferences anytime “Settings > Privacy & Security > Cookies Management”.
In compliance with Section 43A of the Information Technology Act, 2000, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, we have implemented appropriate security measures. These include SSL encryption, access controls, secure infrastructure, regular audits, and trained personnel.
We retain personal data only as long as necessary to fulfil the stated purposes or as required by applicable laws. Once the retention period expires, your data will either be securely deleted or anonymized in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act).
We retain data only for lawful periods:
Data is anonymized/deleted post-retention.
Use of the Website is restricted to individuals aged 18 and above. We do not knowingly collect personal information from children. If we become aware that data of a minor has been collected without verifiable parental consent, we will delete it promptly.
Our platform is intended primarily for users within India. However, if accessed from outside India, users consent to the processing of their data in accordance with Indian data protection laws, regardless of the standards applicable in their local jurisdictions.
This Privacy Policy may be updated periodically. Material changes will be notified by email (if available) or prominently posted on the Website. We encourage you to review the Policy regularly. Continued use of the Website after updates constitutes your consent to the modified terms.
For questions or complaints related to this Privacy Policy or your data, you may contact us at:
Email: info@universalsquare.org
Phone: +91 9289744503
Address: Sector 79, Faridabad, Haryana
© 2025 S3 infra reality Pvt Ltd. All rights reserved.
Last Updated: 10 December 2025
Auric Universal Square is a modern commercial hub designed to elevate business growth and visibility.